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  • So why did Universal go gunning for Lego after its deal with Warner Bros

    So why did Universal go gunning for Lego after its deal with Warner Bros

    So why go gunning for Lego Universal after its agreement with Warner Bros. Returns on the franchise Lego film were declining. Warner Bros. The studio announced Thursday that it has signed an exclusive five-year film partnership with the Lego Group, the Danish parent company of popular building block toy, paving the way for a new IP-based list of films which is the former partner Warner Bros. Lego Lego group’s head of entertainment Jill Wilfert insists the agreement with Langley. Why Hollywood is so worried about Chinese theaters reveals Netflix subscriptions records during the pandemic coronavirus Why Sonoslaunched a radio station The verdict on WhyMrs Quibi (so far). It does not stop there. More must read fromFortune stories. The Lego game system gives people the opportunity to build worlds and create stories they carry in all phases of their lives, said Donna Langley, president of filmed entertainment group universals, in a statement. When the film 2. follow As Lego box office expert Scott Mendelson wrote in Forbes. Lego Jurassic Park, anyone? How about Lego Despicable Me? Lego Kung Fu Panda? A whole realm of mash ups and spin offs and quite new Lego ideas await at a time when the successful intellectual property remains one of the most effective for attracting the public to go to the competition and complications moviesstreaming be coronavirus damned. isnt completely out of Lego Lego picturethe four existing films and their characters remain with the studio, according to Deadline. movies, 2014s Lego movie, was a roaring start, clearing $ 468 million worldwide and rave reviews on a budget of $ 60 million. expired? A billion dollars of global sales at the box office is not to be despised, but Universal sees a golden opportunity to inject new energy into Lego movie franchise with its own intellectual propertyIP who made billions at the box office on its own merits. title based on an unpublished children’s book, rather than a global toy empiregenerated $ 214 million worldwide (on a budget of $ 19 million less than Lego Movie 2) a year earlier. The news was first reported Thursday afternoon deadline. But fatigue seemed to set the viewer in the third, Lego Ninjago Film, which earned only $ 123 million worldwide on a budget of $ 80 million. His follow-up, Lego Batman film, starring Will Arnett in the role of owner, also impressed with nearly $ 312 million in revenue worldwide. At this point, Lego is wrong OTP animation brand. It’s not every day that a block iconic and lucrative intellectual property is involved, but Lego wasand Universal Pictures jumped at the chance