Californians love cannabis and they love wine, and we knew cannabis wine would be a hit, says Josh Lizotte, cofounder and chief executive officer of Rebel Coast , the first brand to launch a cannabis wine in 2018

Californians love cannabis and they love wine, and we knew cannabis wine would be a hit, says Josh Lizotte, cofounder and chief executive officer of Rebel Coast , the first brand to launch a cannabis wine in 2018

Californians like cannabis and they love wine, and we knew that cannabis wine would be a blow, said Josh Lizotte, co-founder and CEO of Coast Rebel, the first brand to launch a cannabis wine in 2018. Wine cannabis can just open a new consumer base for wine producers and a new sales channel for the wine industry as a whole, because, after all, cannabis wines need wine as their base. Courtesy Viv & Oak But Critics of cannabis wine is the idea unfounded, steal a piece of the market away from wine and other alcoholic beverages. For canna-curious, she said they are excited to embark on a relatable cannabis product as wine. On the one hand, says Lizotte cannabis wine brands are not allowed to say wine, alcoholized or term associated with wine, as ros, on labels or marketing. The wine lovers love their wine just the way it is. If you take a bottle of wine brewed cannabis and assume its taste is like the best wine in Napa, you will probably be disappointed, he said. He adds that he thinks pitting cannabis against the wine industry is all hype. When Coast Rebel launch of a cannabis wine consumers had no idea what the product was exactly. Perhaps surprisingly, he says that most great time wine drinkers probably would not even like her drinks. Instead, producers meet the first target audience for their cannabis cannabis drinks are fans who do not usually participate in alcohol anyway. We see the wine industry as partners not rivals, says Burstein. Courtesy of the Brave Coast The first step once the wine is in the hand is to eliminate alcohol as California law states that products can not have alcohol and cannabis. The fact is the ISNT cannabis goes, says Mason. But while others CBD more strongly leaning towards soft drinks suppliers, these producers meet the brass ring with the development of cannabis wine. But instead of getting a buzz from alcohol, the feeling comes from the addition of a mixture of soluble cannabis in the water added to the alcohol-free wine. Mason says she wanted to create a product that echoes the familiar social applications a bottle of wine. Its currently only 1% of the drinking cannabis category; its so small that the predictors of trend wine Analytics report, following all kinds of drinks, doesnt even follow. Lizotte echoes sentimenthes not try to get a wine snob to move to its product. Viv & Oak has just launched its first in February cannabis infused red wine; its made from 100% Zinfandel grapes, also from California. And finally, well, cannabis is still illegal in many states, so brands like House of Saka and Coast Rebel, are sold in California. None of this is easy, especially not cheap, but we know we’re the basis of what we hope will become the gold standard in the brewed beverage, said Tracey Mason, co-founder and Director General House of Saka, a line of cannabis drinks -infused that uses only basic wines Napa Valley. For me, the shooting direction to a dose for everyone, said Alan Burstein, founder and president Viv & Oak, noting other cannabis products are sold in different doses. sonoma But this will increase in the future, the producers say that more cannabis consumption discover new methods of fans and curious canna gravitate toward a familiar product. Then, the producers of mixing carriers with oil cannabis, transforming a non-soluble product in water in a water soluble which is tasteless and odorless. A similar product wine, concotions CBD and THC-infused are made from wine grapes from famous regions, including California’s Sonoma County and Napa Valley. Masons House Saka pink and white beverage brand reached last October market, due to attract the consumer who is a fan of luxury wines from Napa Valley. Activation can take five to 15 minutescomparable how long it takes to feel the effects of an alcoholic wine. The revenue of the cannabis industry is expected to reach $ 5.5 billion by 2024, but only 35% of it’s legal, Mason says. The process is difficult, however, that the dealcoholation process can also extract significant natural flavors and aromas of the wine. Third, consumers always know what it is Do not, which means that it is for brands to inform consumers. Weve worked with some vineyards and winemakers in recent years and they’re all really excited about what we do, says Lizotte. Add to this that most consumers are interested in the factory, and these producers are banking that their drinks are a word game for Hitno. Rebel coast cannabis beveragesincluding the Wild (made from grapes grown Sonoma Sauvignon Blanc) are in more than 200 clinics in the state of California, a huge success for the brand in a few years. They are excited for another delicious way to consume, says Burstein. Add to that an important detail, says Burstein: No hangover. Then of course, there are the 30% massive public and local taxes that says it is heavy for consumers and, therefore, growth. To Coast Rebel, it also means having a winemaker on staff, Muiris Griffin, who studied in Bordeaux and worked with big names like Napa Valley Opus One and Ridge. House Saka ROSE is hand made from grapes grown in select vineyards in California’s Napa Valley. Its then spun into nanoscale droplets via a Nana- emulsion technology, so that the integrity of cannabis with the liquid and is more rapidly absorbed sipping. A handful of startups hoping cannabis infused beverages become a trend. He drums a lot of attention from consumers. (Many of them today DonT, either). He and his team spend much of their time educating people on how its done beveragestarting. And like real wine you’ll feel the effects in minutes. Viv & Oak offers its brewed beverage cannabis as a healthier alternative, with only four grams of sugar and 24 calories per glass. What is different now is that we have room for innovation, for a real conversation, and especially for more education on the plant, its extraordinary benefits, and means responsible consumption


Comments are closed.